If you use a vector format, you will have more freedom to choose the logo's size without having to be concerned that the image will appear in low definition and look pixelated. Due to this, the logo must be created in vector format rather than raster using Photoshop. The logo must be able to be seen in both very small and very large sizes. As a result, you must also take steps to ensure that your logo looks absolutely flawless, one of which is to always display it with the proper size and definition.ĭepending on your preferences and style, each product or form of media calls for a different logo size. Your brand's logo is undoubtedly one of the most crucial components that will serve as the focal point of your branding. Your top priority should always be the visual appeal of your product branding, along with the content it consists of. Right now, you have access to a wide range of branding products, some of which can also serve as a platform for direct marketing, such as the content of your social media accounts, advertisements, posters, websites, products, and more. Your brand's identity and positioning, which set you apart from competitors, can be shaped and demonstrated through branding. High Definition Logo on Every Branding Productīuilding your brand's reputation in the public's eyes through product branding is important. Here is a quick breakdown of each of these advantages:ġ. When using vector formats during the logo design process, there are a plethora of benefits that you receive compared to when you use a raster image. A raster image is made up of pixels that represent a certain color, which, when the size of the box is reduced and enlarged, creates the image we normally see. When you see an image that is blurry or has a low definition, have you ever noticed that the picture that is displayed looks like it is formed by boxes, which ultimately makes the picture displayed to you unable to be seen clearly? This is what can be said to be a raster image. In short, a raster image is a design format that uses pixels to form the design. The two have significant differences, which make them specialized for different graphic design needs. In the world of graphic design, there are two types of design formats that you can create: an image (raster) form and a vector form. Don't worry in this discussion, we will discuss in-depth the differences between the two types of design formats. If you are a novice or self-taught designer, this term may feel unfamiliar to you. The main reason why you can't use Adobe Photoshop for logo design is that it produces only raster images, while for a logo design, you have to make it in vector form. One of the things that you can do is to make sure the logo design that you have created is good, can be seen, has a high definition, and is also easy to see. Not only the appearance of the design but the way you display the design must also be an aspect that you must pay attention to, which is often forgotten by many designers. Meanwhile, if the logo is blurry, unclear, or also difficult to see, then, of course, the image of the brand will be bad in the eyes of the public, look unprofessional, and will be difficult for the general public to remember.īecause of this particular reason, the appearance of the logo design must be made well and also with the best possible planning. The appearance of an attractive, clear, and visible logo will help the brand to be easier to remember and stick in the minds of the public who see the logo. Your job as a designer is to help this brand increase its brand awareness through identity branding, especially through its logo design. For a brand to be in demand by the public, it must first make sure that people know that its brand and products exist and are offered to the public. A logo design is the main identity used by a brand to make the public aware of the existence of its brand.
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