![]() My approach is part of a comprehensive daylong workshop - which I’ve simplified here into three basic steps to get you started.īut before you start, evaluate your current LinkedIn profile on two important measures (likability and credibility) with the LinkedIn Profile Type Indicator that my company (that I cofounded with the amazing Ora Shtull), CareerBlast.TV created. To make the most of this opportunity, you must be able to express your personal brand in 3,000 characters (that's a thousand more characters than before!) and glorious 3D, creating a dazzling picture of who you are and what makes you great.įor more than a decade, I've helped executives at many of the world’s top global corporations uncover their personal brands and build stellar LinkedIn Abouts. Your LinkedIn About will likely be the most read version of your bio it receives a prominent position on the screen in LinkedIn, so it’s the ultimate place to tell your story. That’s like trying to build a website without a home page. Out of all the elements in your profile, your About is the most important one (I'm assuming you have a quality headshot and compelling headline!), yet many people leave it blank and merely list their experience. Note how my LinkedIn profile shows up in the third spot. We know from a Chitika study that the top three results from a Google search get nearly two-thirds of all the clicks. And even if they begin their digi-sleuthing with Google, they’ll likely end up at your LinkedIn profile because it shows up at the top of your results – usually in one of the top three spots. ![]() LinkedIn is often the starting point for that research. As soon as they know they’re going to have a Zoom meeting with you, they’ll start their online research. That’s because first impressions have gone digital: people are learning about you online before they ever meet you. Your LinkedIn About (formerly called Summary) is quickly becoming your most important tool for expressing your personal brand, advancing your career and building relationships.
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